Pandora - Luxury Made Affordable

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Pandora - Luxury Made Affordable
Submitted by writeragain
Mon, 27 Dec 2010


If you want quality, you do have to pay for it. However, there are also instances where you are charged too much for it - case in point, the very expensive jewelry all over the world. Most global jewelry brand are very expensive but one global brand defies the norm. Pandora jewelry is a global brand that brings their quality products into the masses.

Luxury made affordable
Whoever said that jewelry is a luxury you cannot afford has yet to hear about Pandora jewellery. Pandora is known for many things. They are known for their unique designs. They are known for their customizable jewelry. They are known for their funky charm bracelets. They are known for their Liquid Silver collection and diamond rings. More than that though, they are known for their affordable jewelry.

Pandora started with their charm bracelets. They put a different spin to the already existing charm bracelets. They have patented a threading system that makes it possible to replace and add charms to the bracelet. This is an idea that truly brought Pandora to the forefront of the industry. However, while they can take advantage of that opportunity and remain exclusive and expensive, they chose to share the fruits of their genius by making the charm bracelets (customizable at that) affordable to more people. They have chosen to reach out to more people. They do not cater to an exclusive clientele. They chose to expand their horizons.

Also, it must be said that Pandora does not sacrifice quality over affordability. They employ highly skilled goldsmiths and silversmiths. They employ very talented designers. This skill and talent comes with a price - a very expensive one at that. They can choose to sell their products very expensive, but they chose not to. This may be profit making strategy to its core but that doesn't take away the fact that more people experience happiness because of that choice. The joy they give to so many people is hard to beat. They had the chance to give people happiness and they took that chance.

Today, Pandora continues to rise above all other brands. They have evolved over time as well as they keep up with the ever changing taste of clients. One thing's sure though, Pandora never disappoints. It continues to give only the best at a price we can afford. You don't need to be rich to wear good jewelry. You only need to shop at Pandora.


Nicole Grupp has been a long time jewelry collector and enthusiast. Since she was a child, she knew about the power of timelessly beautiful jewels adorning a woman's features.
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